The Care Center
The Care Center
The Care Center
Project Type
Project Type
Branding
Branding
Year
Year
2023 — Now
2023 — Now
My Role
My Role
Graphic Designer & Marketing Specialist
Graphic Designer & Marketing Specialist
Client
Client
UNLV Jean Nidetch Care Center
UNLV Jean Nidetch Care Center
Project Overview
Project Overview
The Jean Nidetch Care Center is a confidential service at UNLV supporting survivors of power-based violence through advocacy, resources, and care. As the designer and marketer, I led visual communications and engagement across print, digital, social media, web, and email platforms. I created campaign materials, event collateral, presentations, reports, and merchandise, while managing website updates and community communications across multiple ongoing initiatives.
The Jean Nidetch Care Center is a confidential service at UNLV supporting survivors of power-based violence through advocacy, resources, and care. As the designer and marketer, I led visual communications and engagement across print, digital, social media, web, and email platforms. I created campaign materials, event collateral, presentations, reports, and merchandise, while managing website updates and community communications across multiple ongoing initiatives.
The Jean Nidetch Care Center is a confidential service at UNLV supporting survivors of power-based violence through advocacy, resources, and care. As the designer and marketer, I led visual communications and engagement across print, digital, social media, web, and email platforms. I created campaign materials, event collateral, presentations, reports, and merchandise, while managing website updates and community communications across multiple ongoing initiatives.
Problem
Problem
Communications lacked consistency across platforms, making outreach and engagement less effective. With limited resources and a trauma-centered audience, content needed to be clear, accessible, and cohesive while managing multiple campaigns.
Communications lacked consistency across platforms, making outreach and engagement less effective. With limited resources and a trauma-centered audience, content needed to be clear, accessible, and cohesive while managing multiple campaigns.
Communications lacked consistency across platforms, making outreach and engagement less effective. With limited resources and a trauma-centered audience, content needed to be clear, accessible, and cohesive while managing multiple campaigns.
Outcome
Outcome
I developed a unified visual and communication system that strengthened consistency across all platforms. This improved clarity in messaging, increased social media engagement by 898.76% (2025-2026), and created more structured digital channels for outreach and education. The result was an accessible brand presence that better supported students seeking resources and care.
I developed a unified visual and communication system that strengthened consistency across all platforms. This improved clarity in messaging, increased social media engagement by 898.76% (2025-2026), and created more structured digital channels for outreach and education. The result was an accessible brand presence that better supported students seeking resources and care.
I developed a unified visual and communication system that strengthened consistency across all platforms. This improved clarity in messaging, increased social media engagement by 898.76% (2025-2026), and created more structured digital channels for outreach and education. The result was an accessible brand presence that better supported students seeking resources and care.
