Play Out the Box
Play Out the Box
Play Out the Box
Project Type
Project Type
Branding
Branding
Year
Year
2024
2024
My Role
My Role
Lead Designer
Lead Designer
Client
Client
Capstone Project
Capstone Project
Project Overview
Project Overview
Play Out the Box, is a magazine that challenges productivity-driven mindsets by reframing hobbies as essential to self-care. In response to burnout, rising costs, and pressure to monetize free time, the publication offers ways to sustain hobbies and support well-being. Deliverables included print and digital design, including magazine layouts, web design, and merchandise design. The result is a cohesive system that encourages readers to reclaim free time and prioritize joy over productivity.
Play Out the Box, is a magazine that challenges productivity-driven mindsets by reframing hobbies as essential to self-care. In response to burnout, rising costs, and pressure to monetize free time, the publication offers ways to sustain hobbies and support well-being. Deliverables included print and digital design, including magazine layouts, web design, and merchandise design. The result is a cohesive system that encourages readers to reclaim free time and prioritize joy over productivity.
Play Out the Box, is a magazine that challenges productivity-driven mindsets by reframing hobbies as essential to self-care. In response to burnout, rising costs, and pressure to monetize free time, the publication offers ways to sustain hobbies and support well-being. Deliverables included print and digital design, including magazine layouts, web design, and merchandise design. The result is a cohesive system that encourages readers to reclaim free time and prioritize joy over productivity.
Problem
Problem
Many people associate hobbies with pressure due to the rise of side-hustle culture. This mindset makes hobbies harder to maintain and trends around free time often feel overly polished.
Many people associate hobbies with pressure due to the rise of side-hustle culture. This mindset makes hobbies harder to maintain and trends around free time often feel overly polished.
Many people associate hobbies with pressure due to the rise of side-hustle culture. This mindset makes hobbies harder to maintain and trends around free time often feel overly polished.
Outcome
Outcome
The visual identity reframes hobbies as sources of happiness and rest, encouraging positive associations with free time. Using uplifting colors, sketchy imperfect design, and character mascots as companions, it removes pressure around perfection and helps make hobbies feel light and expressive.
The visual identity reframes hobbies as sources of happiness and rest, encouraging positive associations with free time. Using uplifting colors, sketchy imperfect design, and character mascots as companions, it removes pressure around perfection and helps make hobbies feel light and expressive.
The visual identity reframes hobbies as sources of happiness and rest, encouraging positive associations with free time. Using uplifting colors, sketchy imperfect design, and character mascots as companions, it removes pressure around perfection and helps make hobbies feel light and expressive.
