SAAM '26 Campaign
SAAM '26 Campaign
SAAM '26 Campaign
Project Type
Project Type
Visual Identity & Marketing
Visual Identity & Marketing
Year
Year
2026
2026
My Role
My Role
Graphic Designer & Marketer
Graphic Designer & Marketer
Client
Client
Jean Nidetch Care Center
Jean Nidetch Care Center
Project Overview
Project Overview
Sexual Assault Awareness Month (SAAM) is an annual campaign hosted by the UNLV Jean Nidetch Care Center each April to raise awareness and educate the community about sexual violence prevention. The month concludes with Denim Day, the campaign's signature event.
Sexual Assault Awareness Month (SAAM) is an annual campaign hosted by the UNLV Jean Nidetch Care Center each April to raise awareness and educate the community about sexual violence prevention. The month concludes with Denim Day, the campaign's signature event.
Sexual Assault Awareness Month (SAAM) is an annual campaign hosted by the UNLV Jean Nidetch Care Center each April to raise awareness and educate the community about sexual violence prevention. The month concludes with Denim Day, the campaign's signature event.
Problem
Problem
As the sole designer and marketer, I developed the visual identity and supporting print, digital, and merchandise materials for five events. The challenge was creating a campaign that engaged both campus and community audiences while raising awareness about sexual violence prevention and education.
As the sole designer and marketer, I developed the visual identity and supporting print, digital, and merchandise materials for five events. The challenge was creating a campaign that engaged both campus and community audiences while raising awareness about sexual violence prevention and education.
As the sole designer and marketer, I developed the visual identity and supporting print, digital, and merchandise materials for five events. The challenge was creating a campaign that engaged both campus and community audiences while raising awareness about sexual violence prevention and education.
Outcome
Outcome
The campaign drove strong attendance across all events and increased social media engagement throughout the month. The visual identity helped unify the campaign while creating an approachable and supportive environment for discussing sexual violence prevention and education.
The campaign drove strong attendance across all events and increased social media engagement throughout the month. The visual identity helped unify the campaign while creating an approachable and supportive environment for discussing sexual violence prevention and education.
The campaign drove strong attendance across all events and increased social media engagement throughout the month. The visual identity helped unify the campaign while creating an approachable and supportive environment for discussing sexual violence prevention and education.
